What size of event is Sviby designed for?

Sviby powers major events with over 50,000 visitors as well as small house concerts, workshops and community events. The same platform scales from a single event to a full season, multiple venues or the workflows of a large organisation.

How much does Sviby cost?

Sviby's standard service fee is 3.5% of the price of each paid ticket sold. VAT is added to the service fee. Creating an account is free, there is no monthly fee and ticketing for free events is free. See the organiser platform for full pricing terms.

Ticketing and payments, standard visibility in the Sviby portal and app, your customer database, sales reports, Sviby Access, Quick Checkout and help getting started. Additional marketing campaigns and custom solutions are agreed separately.

Payouts are generally made after the event, or monthly where agreed.

Can I move my existing ticket sales to Sviby?

Yes. A Sviby project manager helps plan the move. We agree on transferring your events and the necessary data, and check whether existing ticket codes can be retained before the transition.

Is Sviby suitable for a full season or an organisation?

Yes. Sviby supports complete repertoires, seasons, multiple venues, sales networks and larger organisation-wide workflows.

Sviby for organisers

Your event. More tickets sold.

Sviby combines easy, flexible ticketing with an established audience and award-winning marketing to help you sell more tickets. Set up sales yourself or work with our team.

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Put your event where people buy tickets

List your event in the Sviby portal and app, where people discover events and buy tickets.

4.9/5feedback from over 500 organisers

2 million+

portal page views per month

390 000+

registered users

70 000+

app users

250 000+

newsletter subscribers

Sviby ticketing and experiences platform

Ticketing backed by an audience and marketing expertise

Sviby connects ticketing, its own portal and app, and marketing services. Manage sales in one place and use Sviby’s audience and marketing channels to help sell more tickets.

Easy to start. Flexible by design.

Set up your event yourself or with the Sviby team. Choose the ticket types, prices, seating plans and sales channels that fit your event. Manage a single concert, a multi-day festival or an entire theatre season in the same system.

Explore ticketing features →

More places to sell your tickets

Sell through the Sviby portal and app, where people look for events and buy tickets. Recommendations, collections and newsletters provide additional ways to promote your event and support sales.

Explore promotion options →

Marketing built around your sales goals

Work with the Sviby team to plan marketing around your event and sales goals. Use audience research to inform your offers, messaging and campaigns. Our marketing innovation and use of data earned two first prizes at Tulimust 2025. The scope and pricing of additional campaigns are agreed separately.

Explore marketing services →

Sviby growth system

Bring your audience back for the next event

Use purchase and attendance history to understand which events interest your audience. Apply what you learn to your next programme and marketing, and stay in touch between events.

Finds an event → Buys a ticket → Attends → Shares feedback → Hears about the next event

Explore the Sviby growth system →

The stage and audience at the Viljandi Folk Music Festival. Photo: Martin Kosseson

Ticketing that fits your event

Concerts, theatre seasons, festivals, sports events and trade fairs need different setups. Explore the ticketing options for your sector and configure sales around the way your event works.

Concert at Philly Joe’s. Photo: Raul Ollo

Music →

Festivals →

Theatres →

Vanemuine Small Building. Photo: Andrus Kannel

Cultural venues →

Sport →

A view of the conference panel stage from the audience. Photo: Jürgen Randma

Conferences and education →

Trade fairs →

Sviby app · 70 000+ users

Sell tickets in the Sviby app

People can find your event, buy tickets and keep them handy in the Sviby app.

For festivals and conferences, the app can also bring together the programme, a personal schedule, maps and notifications. Keep ticket sales and essential visitor information in one place.

Explore the Sviby app →

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A fair hand with long emerald nails and a green ring holds Sviby Explore in a green phone case on an ivory background

A broad fair hand with short green nails and a translucent green ring holds the original Sviby schedule in a green phone case on a light blue background

A mature fair hand with jade nails and a green gemstone ring holds the original Sviby map in a green phone case on a pale mint background

Sviby Insight and feedback

Understand what makes people buy a ticket

Bring audience feedback together with sales and attendance data to understand what attracts people to your event and how they rate the experience. Use the findings to plan your next programme, pricing and marketing.

Explore Sviby Insight →

Sviby has been like a relationship manager between the artist, concert organiser and ticket buyers.

Henrik Ehte

Estonian Funk Embassy

Awards and recognition

Entrepreneurship Award 2026 · Estonia

Top 3 finalist in the Tourism Promoter category.

Tulimust 2025 · Two first prizes

Marketing innovation and qualitative data use.

Estonian Music Industry Awards 2026

Nominee for Support Services Partner of the Year.

Friend of Culture 2024

Start selling tickets with Sviby

Set up ticket sales yourself or with our team. Creating an account is free, and there is no monthly fee.

Create a free organiser account →

Easy to get started

Create your organiser account, add an event, and set up your tickets and prices.

No monthly fee

Our standard ticketing fee applies to paid tickets sold. There is no ticketing fee for free events.

Support when you need it

Get help with setup and managing ticket sales from the Sviby team.

Talk to us →