Grow your fan base all season

Create the season's games and competitions in one place, and set the venue, tickets, prices and sales periods for each event. Manage changes across the season and see all sales together, whether you have one game ahead or dozens of home fixtures.

Create and sell season passes that give fans access to selected games or a full season. Connect a pass to a specific seat or access right, and manage its use alongside standard tickets and game-by-game sales.

Create different ticket types and price levels, use discounts, discount codes and campaigns, and adapt sales to the opponent, game or audience. For numbered venues, manage seats and price zones. Tickets sold across channels count against the same inventory.

Share invitations with partners, sponsors, team members and guests, and manage their entry alongside other ticket sales. Partners, VIP guests and other important groups become part of the same match-day system.

Connect information about individual tickets, season passes and visits in your customer database. Identify regular visitors, create fan groups and introduce the next home game or season pass. Create an offer for a selected group and distinguish it with a discount code.

Bring games and competitions to the Sviby portal and app, and reach people through recommendations, newsletters, collections and campaigns. People outside your existing fan base can discover the next game too. Additional campaigns and advertising placements are agreed separately.

Check individual tickets, invitations and season passes in the same system, and track arrivals in real time. Use multiple entrances and checking devices, and sell on site if needed, so the whole match-day ticket flow works as one.

Track sales by game, ticket type, season pass and channel, and see how fans return throughout the season. Real-time data helps manage sales for the next game, while the full-season view informs the season to come.

In the Sviby app, fans discover upcoming games and sporting events, buy tickets and keep their tickets and passes in one place. Personalised recommendations and notifications keep the next game close, even away from the stands.