
Sviby was a nominee for Support Services Partner of the Year at the Estonian Music Industry Awards (EMEA) 2026. The gala at Unibet Arena on 4 March brought together people whose work helps artists reach the stage and music reach audiences. Sviby was EMEA's main sponsor for the third time.
The Support Services Partner of the Year category highlights companies and people whose services support music events. The jury assesses the quality of solutions, service delivery and cooperation with partners and the team.
Alongside Sviby, the nominees were Full of Junk Design, Krall Music and RS Productions. Krall Music won the award. Congratulations to Krall Music and Lotte Krall, and to all EMEA nominees and winners!
For us, the nomination recognises the entire Sviby team and the organisers we work with every day. Their trust, questions and experience help us build a service they can rely on from opening sales to event day.
In her gala speech, Music Estonia CEO Ave Sophia Demelemester highlighted the importance of a strong domestic music environment and support networks. Describing Ireland's experience, she named three priorities: a long-term approach, a clear multi-year perspective and systematic development of the sector.
That idea resonates with us too. Every concert is the shared work of artists, organisers, technical teams and partners. The relationship with the audience can last longer than one evening.
At Sviby, we connect ticketing, marketing and audience insight. Purchase and visit history helps organisers understand which experiences resonate and who returns. Together with discovery in the portal and app, it creates a foundation for the next event. We call it a growth system.
As main sponsor, we want to help highlight the people whose dedication keeps Estonia's music life moving. Thank you to Music Estonia and the EMEA team for the partnership and an evening that brought the sector together. Thank you to the whole Sviby team and our partners on this journey.
Supporting and giving momentum to Estonia's music sector is where we want Sviby to belong.
See the EMEA 2026 nominees and all the winners.
Photo: Sviby
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