Sviby has been selected among the three leading companies in the Tourism Promoter category of the Entrepreneurship Awards 2026. The finalists announced on 14 October also include ÖÖD Hotels and the Tallinn Black Nights Film Festival (PÖFF).
For us, tourism starts with something simple: people need a reason to come to Estonia. Organisers create those reasons through concerts, festivals, performances and other experiences that help people discover the country.
Sviby is an experiences platform founded in Estonia, connecting ticketing, marketing, experience discovery and data-informed audience insight in a growth system for culture and tourism. We help organisers reach new audiences and people find their next experience alongside the first.
"Estonian organisers work at an extraordinary level. Their stories and experiences deserve a much wider audience. We want to bring Estonian culture to the world by bringing people here to experience it for themselves."
Jaan Naaber, founder and CEO of Sviby
The Sviby platform has over 390,000 users, newsletters have more than 250,000 subscribers and the app has over 70,000 users. Our international network includes over 150,000 culture lovers from neighbouring countries, and Sviby has brought people from more than 50 countries to events in Estonia.
Alongside purchasing behaviour, Sviby Insight helps us understand people's motivations, emotions and visitor experience. Over 50,000 people have participated in our research over three years. We share what we learn with organisers so every event helps grow the next.
The total value of tickets sold through Sviby grew from €3.9 million in 2023 to €14.7 million in 2025. This year, we are on course to exceed €20 million.
Thank you to the organisers and partners creating reasons to visit Estonia, and the whole Sviby team whose dedication brings these experiences to ever wider audiences. Congratulations to fellow finalists ÖÖD Hotels and PÖFF, and everyone else recognised, including our partner 1oT and IDA Hub!
Our ambition is to build Sviby into the leading platform for Europe's experience economy, but our heart belongs to Estonian culture.
Read the official EIS announcement and meet all the finalists.
You create experiences. Sviby helps you bring them to your audience. Start for free with ticketing, visibility and support in one place.
Create an organiser account and put your events on sale in minutes. Sell tickets and grow your audience with ease.
Your events are immediately discoverable in the Sviby portal and app. Our competitive service fee applies only to tickets sold.
Our customer support team is here when you need help or have questions. You do not have to do everything alone.
