Piletikeskus has become Sviby. An experiences platform founded in Estonia that connects self-service ticketing, marketing, experience discovery and data-informed audience insight in one growth system.
Sviby's goal is simple: help organisers sell more tickets, reach a wider audience and build long-term relationships with the people who attend their events.
Piletikeskus was Sviby's previous name. Behind the new brand is the same company founded in Estonia, whose platform and services have grown significantly over the years.
Ticketing remains Sviby's strong foundation. Alongside it are a marketing and discovery network, sector-specific solutions and tools for understanding audiences. Sviby connects organisers and audiences throughout the journey, from first discovery to the next visit.
Sviby is a complete self-service ticketing platform. Organisers create events, configure ticket types and prices, use discount codes, manage sales and track results in real time.
The platform includes payment solutions, seating plans, box office sales, ticket checking and customer and audience data. Sviby offers sector-specific solutions for theatres, festivals, concert organisers, cultural organisations, sports clubs, conferences and fairs.
Sviby's standard service fee is 3.5% of the ticket value, with a minimum of €0.50 per ticket, plus VAT. Creating an account is free, there is no monthly fee and ticketing for free events is free.
The service fee includes ticketing and payments, the Sviby portal and app, organic visibility, audience data, sales reports, ticket checking, Quick Checkout and the support needed to get started.
Sviby's distinctive strength is connecting ticketing with a large marketing and discovery network.
The platform has over 390,000 users, the Sviby app has been downloaded more than 70,000 times, the portal receives around 2 million pageviews a month and newsletters have over 250,000 subscribers.
The Sviby portal, app, newsletters, recommendations and campaigns help people discover new experiences and organisers reach audiences who may not yet know about their events.
The platform is used by organisations including the Vanemuine National Theatre, Viljandi Folk Music Festival, Jazzkaar, Treski Fest and Nargenfestival. The Museum Card solution is also built on Sviby technology.
Sviby has brought visitors from more than 50 countries to events in Estonia. International cultural audiences give Estonian organisers opportunities to reach people beyond their home market.
One principle lies at the heart of Sviby's growth system: every good experience can create an opportunity for the next.
Discovers → buys → experiences → stays connected → returns.
For organisers, this means building their audience for the long term. Every event adds contacts, knowledge and opportunities to grow the next event.
Sviby believes that the audience relationship an organiser creates should belong to the organiser. Technology should strengthen it, not distance organisers from their audiences.
An important part of this approach is Sviby Insight, a research and knowledge hub whose audience studies have involved over 50,000 people in three years.
Ticketing data shows what happened. Insight helps explain why. What makes someone attend an event? What experiences are they looking for? What resonates with them, and what makes them return?
These insights develop marketing, visitor experience and audience growth, and are shared with the sector at Sviby Insight Day seminars too.
Sviby's growth reflects its increasing role in Estonia's experience economy.
The total value of tickets sold through Sviby was €3.9 million in 2023 and €14.7 million in 2025. In 2026, it is on course to exceed €20 million.
In 2026, Sviby was also selected among the three finalists in the Tourism Promoter category of the Entrepreneurship Awards.
Sviby's next goal is to bring its Estonian-built growth system to European markets and connect more organisers with people looking for new experiences.
Behind it all is a bigger vision: a world where people's lives are filled with experiences.
We believe experiences shape our lives. They create emotions, connect people and become memories that stay with us for years.
Sviby. Experience more.
You create experiences. Sviby helps you bring them to your audience. Start for free with ticketing, visibility and support in one place.
Create an organiser account and put your events on sale in minutes. Sell tickets and grow your audience with ease.
Your events are immediately discoverable in the Sviby portal and app. Our competitive service fee applies only to tickets sold.
Our customer support team is here when you need help or have questions. You do not have to do everything alone.
