The Estonian Companies in Spotlight session at Tallinn Music Week introduced companies and organisations shaping Estonia's music sector today. An hour offered a concise, meaningful overview of the sector, from labels and agencies to festivals, clubs, technology companies and ticketing.
On stage were FAAR Music, Treski Fest, Sviby, UCE Agency, Fairmus, Kultuuriklubi Tempel and kurvad uudised.
These meetings matter because they help people understand how Estonia's music market really works, where collaboration is possible and which companies help our culture grow.
Sviby founder Jaan Naaber shared a simple but powerful idea: culture belongs to people.
Culture does not belong to platforms, systems or intermediaries. It belongs to audiences, artists, organisers and communities who give it life.
Music is more than entertainment. Music is identity. It creates belonging. It connects people who have never met. The most powerful moment comes when an artist meets an audience live. That is the moment the whole sector exists for.
Sviby is a culture and event technology company that helps organisers bring more people to events and build long-term audiences.
Simply put, Sviby connects:
ticketing
audience data
marketing
growing repeat visits
event discovery
a smooth customer experience
Leading festivals, theatres and concert organisers use Sviby today. The Sviby portal records over 2 million actions each month, and more than 65,000 people use the Sviby app.
Success has traditionally been measured in tickets sold.
We believe the next stage is to measure success in audiences.
Who came? Who wants to return? What resonates? How do we grow a community alongside sales?
This is the shift: from tickets to audiences. From a one-off purchase to a long-term relationship.
The future of the music sector depends on how many people we can bring into the room.
More audience means:
stronger artists
more sustainable events
full venues
more investment
a more vibrant culture
When more people attend, everyone benefits.
We are building access to a feeling. The moment a room comes alive. The moment an audience and artist create something together. A moment remembered for years.
Tallinn Music Week reminded us how many strong players work in Estonia's music sector.
Jaan Naaber says the next stage of growth will come when technology helps more people reach culture.
Because, ultimately, culture belongs to people.
Our job is to bring people closer to it.
You create experiences. Sviby helps you bring them to your audience. Start for free with ticketing, visibility and support in one place.
Create an organiser account and put your events on sale in minutes. Sell tickets and grow your audience with ease.
Your events are immediately discoverable in the Sviby portal and app. Our competitive service fee applies only to tickets sold.
Our customer support team is here when you need help or have questions. You do not have to do everything alone.
