Sviby won two first prizes at the Tulimust 2025 marketing effectiveness competition and reached the finals in five of eight categories.
The recognition reflects the scope of Sviby's work across the cultural sector, from data and technology to marketing and mindset.
Tulimust is a competition organised by the Estonian Marketing Association, assessing marketing's real impact through clear strategy, a data-informed approach and measurable results.
Sviby's entries won first prizes in two categories:
Data Use: Qualitative
Innovation in Marketing
At the heart of the work is the Sviby Insight study, which collected over 33,000 responses about cultural participation and audience behaviour.
The study focuses on audiences' motivations, emotions and decisions: why people engage with culture, what brings them back and what keeps them away.
Sviby's work introduced a clear approach to cultural marketing: campaigns timed around audience behaviour, messages based on audience motivations, and results measured and used to inform future decisions.
A big thank you to all organisers, partners and users who have been part of this journey with Sviby.
You create experiences. Sviby helps you bring them to your audience. Start for free with ticketing, visibility and support in one place.
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