Jaan Naaber, founder and CEO of Sviby
Eesti Ekspress recently published an article about the head of the cultural sector's oldest ticketing platform. It covered management style, stock market strategy and the ambition to turn culture into an international business portfolio. It revealed a business logic focused on growth and control, and raised the question of what role that leaves for cultural content and people.
Yes, culture is an economic engine. It drives and inspires, creates jobs, fosters creativity and attracts investment. But culture is much more than that. It gives a people their identity, preserves shared memory and builds an invisible but essential bridge between people. It is society's soft power. Invisible, yet felt and emotional.
Culture is not born only in spreadsheets, but within people. It emerges through cooperation, values and experiences. In theatres, museums, concerts, sports halls, cultural centres and beyond.
Culture is not simply a business portfolio or a sector to be managed through market share and profitability alone. We believe culture works through trust, freedom and meaningful partnership, not contractual penalties or legal pressure.
Every organiser who creates. Every visitor who experiences. Every creative person who takes a risk and shares something personal. Culture is not one company's property. It is our shared space and responsibility.
Sviby began with organisers. People who wanted to decide, take responsibility and create for themselves. Our goal is not control, but support. Our mission is to give creators freedom, organisers control and audiences access.
Our job is to help it reach the people it truly matters to, honestly, openly and humanly.
You create experiences. Sviby helps you bring them to your audience. Start for free with ticketing, visibility and support in one place.
Create an organiser account and put your events on sale in minutes. Sell tickets and grow your audience with ease.
Your events are immediately discoverable in the Sviby portal and app. Our competitive service fee applies only to tickets sold.
Our customer support team is here when you need help or have questions. You do not have to do everything alone.
